.persona-section{padding:56px 0 30px}.persona-features{max-width:780px;margin:0 auto;display:flex;flex-direction:column;gap:44px}.persona-feature{border-top:1px solid rgba(38,32,28,.14);padding-top:36px}.persona-feature:first-child{border-top:none;padding-top:0}.persona-feature-head{display:flex;align-items:center;gap:16px;margin-bottom:14px}.persona-icon{color:var(--red);display:inline-flex;line-height:1;flex-shrink:0}.persona-feature-head h2{font-size:26px;font-weight:700;margin:0}.persona-tag{font-family:var(--font-hand);font-size:22px;color:var(--red);margin:2px 0 0}.persona-story{font-size:15.5px;line-height:1.65;color:var(--ink-soft);margin:0 0 18px}.persona-looks-heading{font-size:17px;font-weight:700;margin:0 0 8px}.persona-looks{margin:0;padding-left:20px;display:flex;flex-direction:column;gap:8px;font-size:15px;line-height:1.6;color:var(--ink-soft)}.persona-looks li::marker{color:var(--red)}.persona-cta-link{display:inline-block;margin-top:18px;font-weight:700;color:var(--red);text-decoration:none}.persona-cta-link:hover{color:var(--red-dark)}.persona-cta-link+.persona-cta-link{margin-left:20px}.personas-cta{background:var(--ink);color:var(--cream);padding:60px 0;margin-top:36px}.personas-cta-inner{max-width:820px;margin:0 auto;text-align:center}.personas-cta .eyebrow{color:var(--yellow)}.personas-cta h2{font-size:clamp(26px,3.4vw,34px);font-weight:700;color:var(--cream);margin:12px 0 14px}.personas-cta p{font-size:17px;color:rgba(251,247,239,.72);line-height:1.6;max-width:560px;margin:0 auto}.personas-cta .btn{margin-top:24px}@media (max-width:720px){.persona-feature-head h2{font-size:23px}}